LEADS
PWG Leads Program Instructions
Step by step instructions from how to search the database to sending emails.

GUILD SPEAKERS

Bridal Board Video, March 2010
Panel of brides and mother of the bride answer questions about their wedding planning experience and working with wedding professionals.

Wedding Traditions
Triad Wedding Guild guest speaker Rev. Dr. Susan Kennedy

Marketing Is Like A Wedding
Triad Wedding Guild guest speaker Mark MacDonald of PinPoint Creative Group.

Marketing When the Brand is You- Differentiation
Triangle Wedding Guild guest speaker Olalah Njenga of YellowWood Group.

The Five Love Languages at Work
Triangle Wedding Guild guest speaker Rev. Robin Renteria.

The Sales Process
Gail Galloway

Bridal Panel: What Brides Look For In A Vendor
Taken from a panel of brides at a Triad Guild Luncheon

"When your passion and your purpose are greater than your fear and excuses, you will find a way!"
Kelly Hogan, Senior Sales Director- Mary Kay

CURRENT TRENDS IN WEDDINGS
Nation's Economic Slump Crashes Wedding Parties

Economy Sticking a Cake Fork in Bridezilla?
 

GENERAL MARKETING

Top 12 Business Etiquette Tips for Social Media

Sharpen Your Edge
Keep your business in top form by tracking down the newest information and trends.

Three Ways To Get Listed In Google

Email Subject Lines: 15 Rules to Write Them Right

Getting the Subject Line Right Part I
One of the most important elements of your email communications is the subject line. Next to the "from" address, the subject line will determine whether or not your email gets opened.

Getting the Subject Line Right Part II
Approaches to a great subject line.

Is Your Website Killing Your Business?
19 point analysis on website effectiveness.

Five Things You MUST Have To Compete In The Wedding Business Today
These 5 tips will help you stay competative in today's business.

How To Handle Customer Complaints
6 steps to handling customer complaints and creating loyal customers

Make the Most of Your Marketing and Advertising
3 things to consider in your marketing campaigns

Marketing to Generations X and Y
Useful tools for marketing to adults who were born between 1965 and 1994.

Top 30 Open-Ended Questions to Ask Brides
Open-ended questions are one of the most vital tools for those who sell (if followed up by listening).